Airgraft is a vapor platform serving award-winning cannabis brands that make some of the world’s best extractions. Their technology serves cleaner, better tasting vapour in pods that are food safe, and last longer than other cartridges.
Grotesk worked with Airgraft to develop their UX, UI and developed motion behaviours for use across their digital platforms.
We worked closely with the internal team at Airgraft and their delivery partners to translate their visual identity into the digital space — starting with the Airgraft website.
Once we had established the aesthetic, we translated it into a robust digital design system, before working on animated assets and motion guidelines for the product launch.
Iteration is key at Airgraft, and the new digital design system allows their internal teams across the company to develop new unified digital experiences faster and more cost effectively.
The system is highly responsive, designed with an ever-changing consumer landscape in mind, enabling Airgraft to craft the best possible customer experience.