Judi is an industry leading piece of workflow software used in the medical industry to manage and facilitate the development of revolutionary new treatments. A true force for good.
Grotesk partnered with the talented folks at Studio Everywhere to create new strategic positioning, identity and product UX/UI for Judi.
Based on the strategic foundation established by the Studio Everywhere team, the identity system was built around the core idea of ‘making workflow, flow’.
Leveraging the universally recognised primitive shapes of medication, a simple spacial ecosystem graphic was created to show the flow and integration of the Judi platform.
The identity system was rolled out onto all collateral, and subsequently drove a comprehensive review and reskin of the full Judi product user interface. Having relaunched the new product in Q4 2022 Judi has already experienced significant increase in customer acquisition.