Limestone Capital

Limestone Capital are a private equity firm that invests in the hospitality, experience and real-estate sectors. With over one billion euro under management, and several high-end hotel and hospitality brands under its wing, Limestone came to us to define their brand platform and identity to reflect their status.




Our first step was to work alongside the Limestone leadership team to articulate and define their strategic vision; "The Artistry of Elevation" describing the company mission to increase both value and lived experience through their unique lens of cultural expertise. The visual identity was then created to communicate a sophisticated and commanding brand character.

Limestone Capital


The new visual identity was created to include the full suite of brand assets. Before being applied to a set of example applications, including marketing and digital as well as motion behaviours and presentation materials.