Gloved is a new skincare product range, designed to be kind to skin and to the planet.
Grotesk worked closely with Gloved's leadership team, to create a new brand identity that reflects the companies commitment to fine fragrance and unparalleled skincare, whilst minimising its carbon footprint.
We developed the Gloved marque to be synonymous with the love, care and attention the company has for its products and customers. The wordmark was developed to feel sophisticated but with plenty of unique character.
The colour palette was developed in tandem with the materials being used across the product line and is supported by a nude palette which was created to reflect the full gamut of skin tones.
The identity system was rolled out by Grotesk across the Gloved product line, launch materials and a series of collateral pieces and merchandise.
Gloved launched successfully in 2022 and has gone from strength to strength, with a product line that steadily continues to grow along with their environmentally conscious consumer base.